FIFA licensed football referee marketeer. Anni Rahula, who previously worked mainly in artist management, Estonian Song social media management and various marketing projects, now specializes in influencer marketing and works on the Promoty platform as a campaign quality manager, where her role is to help brands conduct effective influencer marketing campaigns.
92% of consumers trust the opinions of friends, family and celebrities more than they trust traditional advertising. This phenomena has set focus on influencer marketing and the market is growing strongly. It is projected to double in size over the next two years. In her lecture, Anni gives practical steps to start influencer marketing on the example of the beauty industry.
October 24, lecture “Influencer marketing”